Media Psychology & Effects
Content
In this lecture, we will examine the interplay between media and human behavior. The course explores key theories and empirical findings that elucidate how media influence individual attitudes, beliefs, emotions, and actions. Theories and studies cover a variety of media technologies and systems, ranging from classic mass media (e.g., TV, radio, news outlets) to interactive, interpersonal, and masspersonal media (e.g., social media, video games).
Through the lens of media psychology, students will learn about the complex relationships between media consumption patterns, audience characteristics, media content, and media effects. Building on this micro-level understanding, the lecture delves into the implications of media for society at large. Students will examine the ways in which media can influence social norms and collective behavior, and how media can impact broader social issues. Linking theories and research to case studies and current events, students will gain a critical understanding of the impact of media on individuals and societies.
This lecture is targeted towards students interested in the intersection of media and psychology, and for those seeking to gain a comprehensive understanding of the power and limitations of media in shaping human behavior and social dynamics.
Recommended prerequisites
- Interest in social scientific perspectives on media, communication, and digital technologies.
- Basic knowledge of empirical social science is required. Prior knowledge of media and communication research is desirable, but not required.
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